# Kleecks

> Kleecks is an AI Web Optimization Platform built on a reverse proxy architecture. It sits as an intelligent layer between an existing website and the internet, enabling real-time SEO, speed, CRO, accessibility, and content optimizations without requiring changes to the underlying CMS or backend. Kleecks is designed for enterprise eCommerce and targets digital marketing, technical SEO, and performance teams.

Kleecks was founded in 2015 and launched in 2019. It is headquartered in London (25 Bedford Sq., WC1B) with a product R&D office in Milan (Viale Abruzzi, 66). The company serves over 150 clients worldwide, including Bulgari, Prada, Loro Piana, Givenchy, Falconeri, Calzedonia, Miu Miu, Natuzzi, Safilo, Axpo, Zurich, and Poliform. It operates through 20+ agency and consultancy partners internationally.

The platform is ISO/IEC 27001:2017 certified, GDPR-compliant (no end-user data stored or processed), and is hosted on enterprise-grade infrastructure including Oracle Cloud and Amazon AWS, with automatic failover and proprietary SLAs. SOC2 certification is in progress.

## Core capabilities

- **Reverse proxy layer**: Kleecks intercepts HTTP traffic between the origin CMS and end users/search engines, applying transformations server-side without CMS deployment.
- **SEO**: Fixes URL issues, 4xx errors, canonicals, hreflang, JS rendering issues, and automates SEO strategy deployment at scale.
- **Speed & Core Web Vitals**: Dual-mode optimization — one for crawl bots (content elevation, asset limiting), one for users (CWV fixes, ML-based performance). Includes a dynamic pre-render engine for JavaScript/PWA frameworks.
- **CRO**: A/B testing (JS layer and HTML), UX/UI improvements, content personalization, landing page builder (drag-and-drop, AI-powered).
- **AI Content Generation**: Uses OpenAI LLMs to generate and translate text, product descriptions, meta tags, alt text, and SEO-focused content. Adapts tone and voice to brand guidelines.
- **Accessibility**: Automated fixing of WCAG issues (missing alt text, ARIA attributes, heading structure, colour contrast, keyboard navigation, etc.) without CMS changes. 24/7 monitoring included.
- **Competitive Analysis**: ML-driven gap mapping against competitors; feeds keyword, market, and competitor data into the Kleecks engine to suggest next best actions.
- **Data & Analytics**: Server-side tracking for GA4, Matomo, Plausible, and Simple Analytics. Supports data layer migration and enterprise data lake integration.
- **Tech Integrations**: Domain/subdomain unification under a single domain without backend changes; interoperability between CMS, CDN, and SaaS systems (e.g. Pimcore + Akamai).

## Target audience

Enterprise eCommerce companies (primarily luxury, retail, fashion, insurance, energy) and their digital agencies or consultancy partners. Typical users are digital marketing managers, SEO leads, CRO specialists, and web performance engineers.

## Deployment model

No installation required. Kleecks is activated as a service via DNS/reverse proxy configuration. It is CMS-agnostic and works on top of any existing website technology stack.

## Optional pages

- [Platform Overview](https://www.kleecks.com/platform-overview/): How Kleecks works, technical architecture, and business impact.
- [Features](https://www.kleecks.com/features/): Full feature breakdown — SEO, CRO, Speed, Content, Accessibility, Analytics, Integrations.
- [Use Cases](https://www.kleecks.com/use-cases/): Practical application scenarios by business need.
- [Pricing](https://www.kleecks.com/pricing/): Pricing information.
- [Partnership](https://www.kleecks.com/partnership/): Agency and consultancy partnership program.
- [About](https://www.kleecks.com/about-us/): Company history, founding team, offices, open positions.
- [News](https://www.kleecks.com/news/): Latest updates, product news, and company announcements.