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Luxury Fashion Brand Case Study

Driving SERP feature wins with scalable schema.org optimization

Market: Luxury goods, jewelry, watches, and high-end fashion retail

Focus & Objective:

This project centered on enriching product pages with structured data (Schema.org) to unlock SERP features such as “Popular Products” and “Related Products.” The objective was to strengthen semantic presence, improve indexing, and increase product visibility in search results.

%

Product-related appearances in search results

Product-related SERP features activated

Streng-thened semantic presence

improved visibility & indexing across markets

Challenge

The brand faced the need to enhance the semantic richness of product pages.
They needed to implement Product Schema.org at scale.
Comprehensive product data, including non-visible content (e.g., product ratings), had to be integrated.
They sought to unlock additional SERP space through rich features like “Popular Products”.

Solution

Implemented automated generation of Schema.org structured data at scale.
Enriched product pages with structured content combining visible info, non-textual product data, and brand metadata.
Ensured SEO best practices and consistency across markets.
Improved eligibility for SERP enhancements.

Results

Achieved a 20%+ increase in product-related appearances in search results.
Activated 3+ product-related SERP features (e.g., “Popular Products”, “Related Products”).
Strengthened semantic presence led to improved visibility and indexing across markets.

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