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Luxury Fashion Brand Case Study

Enhancing page speed and core web vitals through scalable optimization

Market: Luxury fashion and high-end e-commerce platforms

Focus & Objective:

The focus was on improving website performance metrics, including Core Web Vitals and page speed. The objective was to enhance user experience, reduce load times, and maintain high performance during launches and seasonal traffic peaks.

%

“Good” CWV scores

TTFB

Sustained high performance during launches & seasonal peaks

Challenge

The brand experienced slow load performance and Core Web Vitals (CWV) limitations.
Caching conflicts occurred across platform layers.
Frequent visual glitches appeared, averaging 3 per month.
QA bottlenecks arose due to staging vs. production discrepancies.
Complex workflows slowed testing and deployment processes.

Solution

Activated a prediction engine to globally enhance CWV metrics.
Fine-tuned performance algorithms to minimize visual rendering issues.
Developed cache optimization and fast-purge strategies.
Implemented sentinel URL monitoring to improve governance.

Results

Achieved a 37% increase in “Good” CWV scores (from 32% to 69% YoY).
Reduced TTFB by 1.24s, from 2.25s to 1.01s.
Sustained high performance during launches and seasonal peaks.

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