At NETCOMM Forum 2025, Bvlgari, together with technology partner Kleecks, presented a compelling case study on how digital innovation can deliver measurable business value in the luxury sector.
In the session titled “Bvlgari’s OmniSearch Evolution: AI-Driven Search Optimization for Scalable Business Growth” Laura De Filippo, Global Omnichannel Acquisition Senior Manager at Bvlgari, and Diana Avelar, Strategy Director at Kleecks, shared insights into the evolution of the brand’s global digital strategy, focusing on the role of artificial intelligence and automation in enhancing performance and accelerating growth.
The collaboration between Bvlgari and Kleecks has enabled the company to achieve significant results through a data-driven, test-and-learn approach that combines advanced technology with strategic vision:
- Optimization of the omnichannel strategy
- Increase in qualified traffic and digital revenue
- Smarter media budget allocation
- Significant reduction in development and go-to-market time
The session highlighted how AI-powered search optimization contributed to scalable semantic expansion, greater product visibility and more effective campaign performance across global markets.
Bvlgari’s case exemplifies how brand heritage and innovation can be harmoniously integrated, allowing a legacy brand to deliver scalable, personalized customer experiences in today’s competitive digital landscape. We supported the client along their digital transformation journey by enabling a complex technological ecosystem and optimizing internal processes for sustainable growth.
Watch the full video to explore the strategy and the results achieved:
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