Kleecks renews its presence at Netcomm Forum 2026, taking place on May 6–7 in Milan one of the most relevant events for digital commerce and innovation in Italy.
This year, the focus is clear: understanding how websites perform in an ecosystem increasingly shaped by AI systems.
Meet us at Stand A59
At stand A59, visitors will have the opportunity to test firsthand whether their website is truly AI-ready and engage directly with Kleecks experts.
Through live sessions of our AI Search Audit (AISA), we’ll show how websites are actually interpreted by AI models: not just indexed, but read, extracted, and processed.
This means going beyond traditional SEO assumptions and looking at:
- how clearly content is structured
- whether key information is extractable
- how entities and relationships are interpreted
- where friction points limit visibility in AI-generated results
It’s a practical, immediate way to understand where your current setup stands and where it can improve.
Websites as Structured Data
On May 7 at 11:30 AM (Sala Aqua 3), our VP Strategy Director, Diana Avelar, will take the stage with the session:
“Websites as Structured Data: Winning in the GEO Era”
The session will focus on a shift that is already impacting how brands gain visibility.
To enrich the discussion, the session will also feature the contribution of Piergiuseppe Pugliese, Global Head of Digital eCommerce Customer Experience & Omnichannel at Loro Piana.
His intervention will bring a strategic, real-world perspective on how enterprise brands are approaching this transformation, balancing innovation with operational constraints, and rethinking how digital ecosystems are structured to remain competitive.
The discussion will open up a broader reflection on:
- which areas require the most immediate evolution
- how large organizations are adapting to AI-driven discovery
- where current e-commerce and content structures create friction
See you in Milan!
📍 Allianz MiCo, Milan
📌 Stand A59
🕒 May 7, 11:30 AM – Sala Aqua
If you’ll be at Netcomm Forum, come by the stand or join the session to explore how your website performs in the AI era and where to act next.