Luxury Fashion Brand Case Study

Image optimization for Search Engine visibility

Market: Luxury goods, jewelry, watches, and high-end lifestyle products

Focus & Objective:

The focus was on improving the indexability of product images and leveraging visual search channels. The objective was to enhance organic visibility, increase impressions in Google Images, and boost click-through rates through structured image optimization.

%

Product images indexed by search engines

%

Image impressions after migration

%

CTR compared to pre-migration performance

Challenge

Product images were not consistently rendered in HTML due to JavaScript-based delivery.
Search engines struggled to crawl and index product visuals effectively.
The brand missed SEO potential from Google Images and visual search channels.

Solution

Implemented server-side pre-rendering to expose image content.
Embedded images in structured data (Schema.org) to enhance indexing and appearance in image-rich search results.
Ensured image metadata aligned with SEO best practices.

Results

90%+ of product images were successfully indexed by search engines.
Achieved a 484% increase in image impressions after migration.
+15% CTR compared to pre-migration performance.

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